Organizations with digital transformation initiatives are making the shift from visionary ambitions to practical projects. These organizations have defined their high-level digital transformation objectives and are now looking to their engineers and scientists to achieve them. This will involve learning new technologies, collaborating with unfamiliar groups, and proposing new products and services. To meet this challenge, technical organisations must master how to systematically use data and models, not only during the research and development stages, but also across groups throughout the lifecycle of the offering. An effective digital transformation plan needs to consider changes in people’s skills, processes, and technology. bat365 Fellow Jim Tung describes this pragmatic approach to digital transformation and demonstrates how engineering and scientific teams are leveraging data and models to achieve their digital transformation objectives.