Corporate research and technology (R&T) management needs reliable information for strategic planning. Technology roadmaps are commonly used tools since they describe vision and corporate strategy for technology evolution. The process of creating a technology roadmap involves experts from engineering, product development, and all support functions evaluating and comparing opportunities for incremental as well as disruptive innovation. This work describes an approach where experts build and run models in a concurrent design environment, allowing the evaluation of potential product architectures according to a defined set of figures of merit and at different time horizons.